RESUME

Strategic Communicator, Problem Solver and People Leader

I am a passionate communicator who enjoys proactively solving communication challenges for businesses. Always on trend, I understand how to build and elevate brands using the power of relationships. That means, engaging with the target audiences they care about most and maintaining a competitive share of voice. I offer freelance PR services and currently work as a communications leader for a community college based in Dallas, Texas.

Read more about my work experience below.

DALLAS COLLEGE

September 2023 - Present

Associate Deputy Chief, Communications

Head of corporate communications for top U.S. community college with annual enrollment of 120,000+

OLDCASTLE BUILDINGENVELOPE

October 2019 - August 2023

Communications & Public Relations Manager

Head of corporate communications for global building products company with 85 manufacturing, service centers, and offices operated by approximately 7,000 employees

Utilized internal communications and CEO communications to increase employee engagement by 27%
Managed the PR team responsible for executing internal and external communications resulting in the successful sale of the company to a private equity (PE) firm for $3.8 billion, above market value
Played a pivotal role in launching the company’s first customer experience (CX) program earning the Pinnacle Award for displaying one of the business’ four key pillars, “Making Business Better”
Collaborated with the Information Technology to develop an internal platform for leaders — Commercial Excellence (ComEx) Hub — to ensure a consistent way of tracking and measuring ComEx activities; responsible for its global launch and training which led to early adoption by 72% of users
Increased participation of the 250+ top executives in the annual leadership conference with year-over-year (YOY) net promoter score improving on average 5%, despite having to pivot during the COVID pandemic to a virtual event in less than five weeks
Implemented social media marketing and branding strategy, including the launch of OBE Academy, to improve social media interactions and followers by 15% YOY
Part of the project team responsible for executing one of the most successful product launches with sales of >$1M in the first 18 months
Developed diversity and inclusion (D&I) strategy that has led to the creation of 35 committees at local plants and offices throughout North America, Europe and Australia
Served on global D&I Council launching first employee resource group for people of color, Mosaic

THE STARR CONSPIRACY

January 2017 - October 2019

Director of Public Relations

Lead the public relations team
Develop strategic messaging and positioning for enterprise software and HR technology companies
Counsel enterprise, small-to-midsize businesses and startup brands on B2B public relations strategy for internal and external audiences
Develop and execute integrated marketing communication plans in concert with digital, research, content, and creative teams
Build relationships with general market and trade media, influencers and analysts
Pitch stories to editors, reporters, producers, and bloggers; coordinate story placement, design contributed article strategies
Leverage relationships to garner consistent media and analyst coverage for clients
Create content for e-books, whitepapers, blogs, websites, infographics, landing pages, and social media
Ideate and execute go-to-market and product launch campaigns
Strategically utilize awards, conferences, sponsorships, and events to support client’s corporate brand positioning
Recommend analyst relations programs for clients
Participate in business development and sales pitches Responsible for leading, managing and accountability activities for direct reports

CHRISTIAN MADISON

January 2013 - December 2016

Public Relations Consultant

Wrote strategic communication plans for clients in a variety of industries, including finance, housing, beauty, health, technology, and wellness
Partnered relationship management, sponsorship negotiation and product placement and integration
Possessed well-developed relationships with local and national influencers, media and bloggers; use nontraditional techniques to pitch and place news stories
Implemented strategy to increase Artemis Medical Society social presence and membership from 1500 to 4800 members, up from 1500 within two years
Organized Artemis Medical Society speakers and talent for 10-city U.S. “Doc Mobile” tour in conjunction with Walt Disney and Disney Jr.; secured local and national coverage in Dallas Morning News, Ebony, JET.com; 2014 PR News Nonprofit PR Award Finalist for “We Are Doc McStuffins”
Launched Artemis Medical Society Pre-Med Club in 82 schools in partnership with the Association of American Medical Colleges
Designed and executed marketing campaign for United Way of Metropolitan Dallas and Dallas Community Tax Centers; increased social following by nearly 50 percent and achieved 1.9M impressions in less than one month; garnered TV coverage on two major news outlets and three Spanish-language broadcast outlets

OCG PR

January 2009 - May 2013

Public Relations Director

Led AT&T 28 Days Black History Month interactive campaign, which garnered 160M impressions and 609 media placements in less than 60 days; awarded 2012 AdColor MVP Award
Developed employee communications strategy for all campaigns and projects managed for AT&T and NTTA
Grew communications business to half a million in less than one year
Supervised a team of six junior- and mid-level account executives
Increased agency productivity by implementing paid internship program
Reduced resource waste by more than 50 percent
Increased corporate giving by $20K with the creation of corporate pro bono policy
Recognized by Association of Marketing & Communication Professionals (AMCP) with the 2010 Communitas Award for corporate pro bono client: Generation Hope launch of S.T.E.M. initiative for middle school students

HNTB CORPORATION

September 2007 - December 2008

Public Involvement Representative

Selected as one of 10 employees to participate in Dallas Leadership program
Partnered in the development of Rent-A-Toll national marketing strategy, increasing company overall sales by 15 percent, resulting in the acquisition of three new markets
Planned and coordinated public tours and visits to project sites by media and elected officials
Produced Army Air Defense Artillery School visitors commemorative brochure, received 2008 AMCP Brochure/PR MarCom Gold Award
Produced toll education website and video for Lafayette Metropolitan Expressway Commission, received 2008 AMCP Government Video MarCom Honorable Mention
Increased public participation in West Dallas for Sylvan Avenue Bridge project by 30 percent
Wrote award submissions which earned two key national awards for the North Texas Tollway Authority

DALLAS HOUSING AUTHORITY

January 2003 - August 2007

Public Relations Representative

Directed internal communications program for 500+ employee workforce
Assisted in shaping the Authority’s public image, ultimately preventing the CEO from being ousted by board
Procured and managed $1.5M in vendor contracts
Supervised print production staff and interns
Facilitated media training for C-suite and property managers
Built and managed media relationships at the local and national level; averaged 3M+ local media impressions annually and garnered national placement in the Wall Street Journal
Recipient of the 2006 National Association of Housing & Redevelopment Officials Award of Excellence/Merit and 2005 Texas PR Association Best of Texas Award agency’s response post Hurricane Katrina
Planned and coordinated public tours and visits to housing properties by federal, state local officials, media and partners

RECOGNITIONS

PINNACLE AWARD - "MAKING BUSINESS BETTER"

Oldcastle BuildingEnvelope

EMPLOYEE OF THE MONTH

The Starr Conspiracy

ACCREDITATION IN PR

Public Relations Society of America

PR NEWS NON-PROFIT AWARD FINALIST

PR News

ADCOLOR MVP AWARD

ADCOLOR

MY WORK

Check out a few excerpts from the work I have delivered.

STORY PITCH + PLACEMENT

TechTarget

Job scraping a Catch-22 for expanding, muddying candidate pool

Job boards often scrape postings from other sites, enabling access to a wider range of applicants. It can also return false positives for titles that cross over to different industries. Is more always better? That's the question many recruiters ask themselves when they wade into a job board's search results. Many boards, pressured to remain relevant as job seekers embrace new channels, such as social media and messaging, are strengthening their services by creating a deeper pool of candidate profiles.

CEO INTERVIEW

Crain's Boston

If I Knew Then ...

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. This edition features Reward Gateway CEO Doug Butler. My mistake was not valuing human resources as a strategic business asset. We’re in the HR business, and our business mission is to make the world a better place to work. To look back on my history with HR is embarrassing. As a chief financial officer at three different companies, HR reported to me.

PRESS RELEASE

Vyond Brand Launch Announcement

SaaS Video Creation Market Leader GoAnimate Launches New Vyond Brand and Website at ATD 2018

SAN FRANCISCO –– May 7, 2018 — GoAnimate, Inc. a SaaS video creation company that allows everyone to create video quickly and easily, today announced the launch of Vyond ... The Vyond brand signifies a commitment to media that moves others to action—a commitment to go beyond static content, beyond poor engagement, and someday even beyond video.

THOUGHT LEADERSHIP BLOG

Digitalist Magazine (SAP Insights)

Why Continuous Testing Is Critical, But Not Enough

The ability to innovate and quickly adapt to changes (both business- and IT-driven) is key to an organization’s success. Companies are under pressure to release innovation faster across their packaged applications. While innovation creates great opportunity, it also introduces great risk. The implementation and ongoing management of enterprise applications are complex, and a crucial component is making sure that end-to-end processes work—every time, every day.