A case for clearer roles, sharper teams and a more thoughtful approach to modern corporate communications.

Corporations spend billions of dollars on advertising, public relations and marketing each year to deliver their brand message. According to the Holmes Report, an expert source on the state of the PR industry, this number hit $15 billion in 2016 for those companies we call the “brand rulers.” A select few are considered household names because their brands are synonymous with everyday terms, such Nike, Kleenex and Coke. WHY THINK OF YOURSELF AS A BRAND? In order to understand

Self-discovery is key. In “#GIRLBOSS,” NastyGal.com Founder Sophia Amoruso, speaks in detail about the journey she has traveled to find...

What every small business needs to know when it comes to branding. You may not have the budget or marketing dollars of a large company,...

It's laughable that the star of the new Pop TV drama Flack Anna Paquin was asked if the show's mostly female ensemble was by design. I...