PR Chic Blog Weekly Digest: 7.12.19

Via Paper.li

Here's a roundup of news I'm readying this week:

Five Lessons for Communicators from an Influencer’s Suicide Note

By Seth Arenstein

Influencers are similar to nearly everyone else in this world; they have their good and bad days. We’ll admit, however, finding a balanced view in the media of influencer marketing is rare. Once considered a fad, influencer marketing is growing. It looks to be a permanent fixture in the marketer’s toolkit. And we'll admit you’ve likely read articles on this site that imbue influencers with seemingly mythical powers to boost brand awareness, third-party authenticity and, sometimes, sales. Read more.

This online class could help you overcome your fear of public speaking

By STACKCOMMERCE

Name your price for this super helpful public speaking master class. You probably know the feeling all too well. Your hands feel clammy, your mind runs faster than Usain Bolt, your heart beats so loud it might as well fall out of your chest, beads of sweat appear to trickle down every single part of your body, and you seem to lose the ability to speak. Read more.

What the U.S. Women’s Soccer Team Win Means for Equal Pay in PR

By Nicole Schuman

Support for the team to receive equal pay rang out through each appearance, including shouts of “pay them” while U.S. Soccer president Carlos Cordeiro addressed the crowd at City Hall in New York. Actress Sandra Bullock, ESPYS host and comedian Tracy Morgan, and tennis legend Billie Jean King all voiced their support in front of a packed auditorium and live international broadcast. Read more.

How DTC brands are leading the customer data land grab

By Cale Guthrie Weissman

When Soylent first launched meal bars in 2016, they were a disaster. A number of customers reported the so-called meal replacements were making them extremely ill, and this caused the then-fledgling company to recall its first non-drink product. Earlier this year, Soylent decided to give it another go with bars — and not simply because it wanted to prove it could fix a past mistake. This time, customers directly asked for it, according to the brand. Read more.

Why Are Big Brands Still Mangling Crisis Response? Take These 6 Steps to Make Sure You Don’t

By George Haj

In an age when bad news spreads at the speed of a tweet and goes worldwide within seconds, it’s never been more important for companies to have a thorough plan in place to anticipate a crisis and for everyone on the team to know how to respond. But what exactly does that entail? And will it ever be safe for you to turn off your ringer and just go to sleep at night? Read more.